Amid the new champagne bar and retro chic of Mural Hall, the happiest man in Myer was chief executive Bernie Brookes, who estimates the renovation has cost him $80 million in lost annual sales for the past three years.
"We think the store will give us a real kick," he said yesterday. "For the full trading year, we now expect to get back to a $300m annual turnover figure for Myer Melbourne compared to the $220m run-rate we have been doing through the refurbishment process.
"We have had a soft opening going for the past two weeks and already believe we are on target to get back to that $300m figure.
"I am very pleased with the progress so far."
The dramatic facelift has coincided with fickle times for retailers. Mr Brookes said consumer sentiment remained a "week by week" proposition, aided since the soft opening by a mini-boom in cosmetics and women's wear.
Women's wear is familiar to Pejic, who caused a stir in Paris this year when he closed the Jean-Paul Gaultier show dressed as a bride. Yesterday, he opted for a suit by designer Arthur Galan.
Mr Brookes led media on a tour of the shopping and event spaces expected to attract 25 million-plus visitors a year.
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