2012年4月1日 星期日

2011-3-31 Wraps off reno that promises a retail kick for Myer

IT was a case of Broady meets bubbly at a sneak-peek of Myer's newly refurbished flagship Melbourne store, with Broadmeadows boy Andrej Pejic joining brand ambassadors Jennifer Hawkins and Jessica Hart for a pre-launch toast.



Amid the new champagne bar and retro chic of Mural Hall, the happiest man in Myer was chief executive Bernie Brookes, who estimates the renovation has cost him $80 million in lost annual sales for the past three years.


"We think the store will give us a real kick," he said yesterday. "For the full trading year, we now expect to get back to a $300m annual turnover figure for Myer Melbourne compared to the $220m run-rate we have been doing through the refurbishment process.


"We have had a soft opening going for the past two weeks and already believe we are on target to get back to that $300m figure.


"I am very pleased with the progress so far."

The dramatic facelift has coincided with fickle times for retailers. Mr Brookes said consumer sentiment remained a "week by week" proposition, aided since the soft opening by a mini-boom in cosmetics and women's wear.



Women's wear is familiar to Pejic, who caused a stir in Paris this year when he closed the Jean-Paul Gaultier show dressed as a bride. Yesterday, he opted for a suit by designer Arthur Galan.



Mr Brookes led media on a tour of the shopping and event spaces expected to attract 25 million-plus visitors a year.


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2019-5-24 Sunday Life

3、4月時,Andreja曾待在澳洲一段時間 當時也有看到分享一些拍攝中的影片,這個就是當時之一。